Using the combination mark
The spacing and positioning of the brandmark and the wordmark should always be left as designed.
Using the brandmark
The brandmark should always be used when the company name is otherwise present, instead of using the combination mark. In instances where there is highly limited space, the brandmark should be used instead of the combination mark.
Clearance
The desired clearance is equal to 60% the height of the brandmark (marked as × in the diagram).
In circumstances when contents are present on the top and bottom, the bottom margin needs to be increased to 4/3x.
Incorrect Logo Use
We have compiled a series of common errors while using a company logo in the hopes that we collectively avoid such mistakes. Please review the different cases below where the logo is used incorrectly
Changing the position, orientation or size of the brandmark in relation to the wordmark.
Changing colors to one of the items and not the other.
Changing the color or tone.
Stretching or distorting.
Adding a drop shadow or other effects.
Changing the typography.
Aligning text to the overall top, bottom, or center of the combination mark.
Placing text or image immediately next to the logo.
Using the combination mark when the company name is otherwise present.